There are only two reviews in , then not another one until In , Amazon reviews started picking up a bit more, and ramped up slowly from there. Which brings us to the modern iteration of Aztec Secret. Mainstream publications and websites then started steadily covering Aztec. This period of time is also when YouTube and Instagram influencers started to emerge, and wellness, the concept of detoxing, and DIY beauty treatments started to really trend.
In , Aztec had its biggest year yet. Celebs like Mindy Kaling name-checked it, and it got more play in the media. Then, searches for the product suddenly spiked during the week of November 22nd, according to Google Trends.
Was it because everyone was home detoxing during Thanksgiving week in or…? Nope, it was YouTube. Two beauty vloggers posted videos four days apart during that time. First, Toronto-based Samantha Jane , who has a modest-by-YouTube-standards 22, followers, posted a video review on November 19th that got over , views, making it the most-viewed video on her channel.
Then Kathleen Lights , who has almost three million subscribers and is huge on Instagram as well, posted one on the 23rd, which has almost , views to date. This brings us back to the experience of using this mask, which people are still enthusiastically buying, at least if January Amazon reviews and another spike the first week of the month are any indication. Even my mother is shocked with photos as she's has[sic] a front row seat to my acne struggle and one of the few people to see my skin natural through this time.
Sometimes I put glop on my face for beauty reasons. This one was cheapo and fun to mix and really worked. I don't get paid by them or anything! Just have mega oily skin and clarisshair and jankinjo recommended this on book tour. It works! Plus it makes me look frightening.
The simplest way to use it is to mix it with either water or apple cider vinegar. The label also recommends not using a metal bowl or spoon to mix it, because something about ions. Bentonite clay contains salts that create an ionic charge when dissolved in water, but metal has no effect on this. I mixed two small batches, one with water and one with apple cider vinegar. Aesthetically, the resulting paste made with the vinegar was the hands-down winner.
The vinegar also provided a satisfying sizzling, bubbling moment in the bowl. The product has been getting a cult following in the US over recent years, and the trend is reaching the UK too.
Many reviewers have even shared images of how much their acne has cleared up since using the mask. Heather E. Just wow. I mix it with apple cider vinegar and apply it several times a week when my skin is really bad, end it has never done anything negative to my skin — no irritation, no dryness, nothing. It always destroys every single pimple that emerges. The mask comes in a powdered form that you mix with equal parts water or apple cider vinegar if you're trying to target acne.
My face is relatively clear at the moment, so I just used water. To be honest, I never quite found the right ratio to make the mixture less clumpy, but it was rather simple to mix together and stayed put on my skin once applied.
After those 15 minutes, I rinsed the mask off — which I highly recommend you do in the shower since it's extremely messy — and I expected my skin to feel parched and in immediate need of a rich moisturizer. To my surprise, my skin felt incredibly smooth and somehow more moisturized than it was before applying. For this result alone, I think this mask might become a staple in my skin care routine. I repeated this process over the week and got consistent results: my skin felt silky and smooth, but I didn't notice a change in its actual appearance.
With this powder, I feel like you get a lot of face mask for the cost. I hated having to mix and ration out the perfect amount of water with the perfect amount of clay powder. I feel like I could never get the consistency right, which led to certain patches of my mask not being mixed in enough or feeling like it was too watered down.
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