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He was one of the higher-ups in one of the biggest security companies in America but he always made sure to come and talk to me. So that type of camaraderie adds to many moments. As you mentioned with Tyler, more and more artists are developing their own festivals.
I just hope people are doing it for the right reasons and not just for a check. A lot of people are just attaching their names to things and not doing the work. That disappoints me, because I do the work. I look at the whole bill and try to curate an experience for the artists as well as the fans.
I hope that continues and that people who are doing it for the right reasons get to stay doing it. Along those lines, there have been several ill-fated festivals, like Fyre and Karoondinha , in the news this year.
It could be over-saturation. I gave him the idea [for Paid Dues] and told him to do it himself because he did it so well and he involved me out of the kindness and graciousness of his heart, to take me under his wing. What are the pros and cons of running a festival as an artist?
When Paid Dues started, I was selling around 70, records a year. I was the No. Every year after that, the festival grew, but my career suffered, because life has a limited amount of energy.
People that were opening for me started to sell more units and I started opening for them. I wanted to go forward knowing that I left something behind, a platform for artists.
That was my idea, but I definitely sacrificed my personal career to build that. And when Paid Dues collapsed, I had nothing. The collapse of Paid Dues had nothing to do with Paid Dues. I created a solvent brand that was in the black every year.
I did nothing wrong, but unforeseen circumstances are the nature of this business. When it all crumbled, all I had was my rap career, which I had partially neglected to build this festival. So I had to get back to work as an artist. I signed to Strange Music and took another label deal, but building my brand back up as a rapper was difficult. The only reason people came to Paid Dues in the beginning was because I was a good rapper.
The only reason the young Kendrick Lamar's, Dom Kennedy 's and Mac Miller 's wanted to do it was because they knew me as a rapper, not as a concert promoter. Then, me as a rapper started to take a backseat to me as a promoter. To younger people, I became the guy that people wanted to talk to to get on; kind of like how Ice Cube became the guy from Are We There Yet? When Paid Dues disappeared, being an artist fed my family.
The pros? The pros are, I know I contributed to the scene. If more rappers in our community, especially people of color, aimed to create things that are bigger than themselves and benefit others in the community, we would be a lot better off. His journey has been very similar to Paid Dues What kept Paid Dues sitting out on the sidelines? Just finances. One feeds off the other. So it was just unfortunate, but I still learned a lot from that.
I guess those are the unforeseen circumstances. Promoting shows is a gamble. At the end of the day, all artists want their money.
Often, in the music business, people forget about the fans.
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